Tuesday, December 30, 2008

Our Favorite Client

Hola - just got an interesting bite from a prospective client. Turns out, his business already has Spanish-speaking staff in place to support his intended Hispanic marketing efforts. Kudos to you, Brent!

We're letting you in on a little secret here: If you'd like to attract Latino consumers, start by putting an infrastructure in place (customer-facing staff, printed materials such as contracts, phone IVRU, etc) *before* you place that ad in Spanish-language media or even display that Spanish-language poster.

Think about it: Nothing's more disappointing than thinking that you'll get the service you need, when really all the company had for you is a poster in the window.

Plaza Bank is one of those rare businesses in our area that was built on the premise of truly serving Latinos (versus simply attracting them). Of course, most companies weren't founded on this premise, but that doesn't exempt them from making their very best effort to provide high-touch support to Latinos they do attract.

>> If you have questions about what this means for your business, just give us a ring at 206-621-2185 or write info@conexion-marketing.com.

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