Take That, Via!

On my walk into work this morning, I passed a taxi cab with a top displaying a Nescafé ad that read something like the following:

We Were Doing Instant
Before a Small Became a Tall

Loved it! Funny, if you think Starbucks is everywhere, you should meet Nescafé. It's global, and it's beloved. Just not in the U.S. it seems.

Even right here in the Seattle area, when asked about top-of-mind coffe brands more of our Latino study respondents mentioned Nescafé first (154 respondents), followed by Starbucks (89) and Folgers (47).