IT'S OFFICIAL - Ke Buena goes local!

THIS JUST IN: Jaime Méndez and Mario Rodriguez (aka Zuper Mario), both longtime on-air talent over at the former Radio Sol, have been snatched up by Bustos Media's Ke Buena station on 1210 AM. This marks the first local venture of Bustos Media in our market that I'm aware of, and I am glad to see they're stepping up to the challenge! For so long, these stations have delivered music--and audiences--but their true presence in our market was lacking. This will give their AM station a big boost.

So Jaime's beloved La Voz de Washington community program will resume on Ke Buena, M-F 3-4pm. Zuper Mario will bring back his show including music, entertainment and community interaction (including a unique brand of radio classifieds) from 4-8 each evening.

ON THAT NOTE: Rebecca Lambert of Bustos Media is looking to hire! They're looking for one or two new account executives to support what should be some serious interest from advertisers. Contact her if you'd like more info on this opportunity at rlambert@bustosmedia.com.

Jaime Méndez back on the radiowaves!

It's finally official--starting December 1st, Jaime Méndez will be making his debut on Ke Buena, where he's resuming his La Voz de Washington call-in show 3-4pm weekdays.

Jaime was a DJ with a longtime Radio Sol program until the recent makeover into El Rey, when several of the regulars were taken off the air. He continues as a newscaster on the local Univision affiliate KUNS Northwest news.

We're glad the local and very interactive show will have a place on the radiowaves once again. Following Jaime's show will be Zuper Mario, another unfortunate El Rey casualty. Glad to see you guys back in action!

Let me know if you have any questions about how to get on the air with Jaime or Zuper Mario.