OK, so one of my favorite publications that details the goings-on in national Hispanic marketing and media is...Marketing y Medios. And Mark Stockdale, director of Hispanic marketing for T-Mobile, has been featured in this month's edition! The reason? He's one of the Hispanic marketers who gets it, and his company is one of the companies that has been investing in end-to-end Hispanic marketing and support. So Spanish-speaking consumers are not only attracted to the carrier but become happy customers. Bravo, T-Mobile!
Check out the story:
http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003853165
Oh, and this is one of those lessons--lest you assume Mark Stockdale is a gringo, please note that he hails from D.F., aka Mexico City!
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