Giving Back, Authentically

Frankie De Soto, a blogger I like to follow, posted a story about a Puerto Rican bank that's demonstrating its commitment to the arts, the environment, and women's health. It's cool to see a financial institution doing so much--especially in our current environment.

I already commented on the post itself, but I'll add here that it's important that companies look at ways to create an ongoing commitment (versus a flash-in-the-pan) and also to find ways to continually engage both employees and consumers in order to create optimal synergy and results.

Here's the post - enjoy!