Wednesday, September 2, 2009

Snacking Habits Among (Some) Latinos


I just came across an interesting post that shared that Latinos snack differently than the general market.

My takeaways from this Mintel study were that 1) Latinos tend to reward their kids with salty snacks moreso than general market families, and 2) Latino adults tend to eat fewer snacks than general market adults.

But the most important line in the article was how Latinos don't necessary snack alike--and that as marketers we must subsegment to really learn our target's snacking practices.

Take a read.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.