Fiestas Patrias is a big darn deal!

If you represent a company that's looking to grow, and you haven't heard of Fiestas Patrias, then listen up!

Fiestas Patrias is, in a nutshell, U.S. Hispanics' way of celebrating independence of their homelands here in their new home. It's embraced by Latinos from all countries and has become something of a "low-hanging fruit" for marketers eager to earn their share of this market segment.

So why isn't your company involved? According to Bustos Media, the radio giant in town, Liberty Tax Service signed up 60 new students to attend its tax school at a previous Fiestas Patrias event down at Puyallup Fair. This year's event is Sunday, September 20, and true to its tradition they're bringing name bands that attract big crowds. That's why Comcast decided to invest in a major sponsorship!

This is the mother of them all: 40,000 Latinos at last year's event--all in one place, all day long. This is what you call target marketing.

The Seattle Center and its Festal organization are also hosting Fiestas Patrias events both Saturday and Sunday, September 19 and 20. Events all day long, including a first-ever boxing tournament brought to us by ESPN Deportes Seattle! This is a great opportunity to enjoy your favorite Latin American foods and entertainment. Community Health Plan of Washington is among the sponsors at the Seattle Center Fiestas Patrias celebration.

This is the last week to sign up and sponsor one of these traditional events - for as little as $500! Please let me know if you'd like more information. I've seen the energy at these events first-hand and can tell you that if you've got a great product to share, Fiestas Patrias may be the ideal place to share it!

Call me at 206-621-2185 if you'd like to discuss. In any case, plan to attend either event so that you'll know better than to miss another year.

Diabetes, Latinos and the Supreme Court… who knew?

Readers: This post is contributed by Melissa Duque, Hispanic marketing intern at Conexión Marketing.

Opponents of Sonia Sotomayor have found another reason to not want her as the first Latina Supreme Court Judge: She has diabetes. In a world where we are constantly improving treatments for health problems, it’s interesting that people can find this as a deterrent.
If appointed Sonia Sotomayor wouldn’t just be the first Latina Supreme Court Judge, she would also be the first Diabetic Supreme Court Judge. The controversy between diabetes and Sotomayor and her ability to be a Supreme Court Justice has brought awareness to all those living with diabetes.

“Type 1 Diabetes is a disorder in which the immune system destroys the body’s insulin-producing beta cells,” according to the Seattle Times editorial Diabetes no reason to reject Sotomayor by Irl B. Hirsch and James S. Hirsch. “Improvements in care have sharply reduced the risk of complications.”

All this talk has to be more than just about the First Diabetic or Latina Supreme Court Judge. It needs to be about how diabetes affects Americans and how those with Type 1 diabetes are living with it.

According to Dr. Sonia Hernandez from Community Health Center of Snohomish County, anyone not of Anglo-American descent has a much higher propensity for diabetes. We need to look then at why Latinos and other ethnic groups have a higher susceptibility to the disease and what to do about it.

The silver lining to all this debate about Sotomayor and her diabetes is that diabetes is now on the forefront of people’s mind. Hopefully this increase in attention will help those who may not have had access or knowledge to be able to find the right tools in better understanding the disorder and how to treat it.

Ke Buena (1210 AM) radio will feature a show this Sunday discussing Latinos and Diabetes, the causes of the disorder, and how to take back control. The show is called Información es salud con Community Health Plan, and it airs 6:30 – 7 on Sunday evenings.

Join this Sunday as Dr. Hernandez discusses diabetes with Host Gigi Basaure.

Tonight on Ke Buena 6:30-7pm

Ke Buena (1210 AM) is airing a show this evening that will help Seattle-area Latinos better understand how to discuss their headaches with their doctors.

Considering that some people suffer headaches regularly--and most of us don't know how to express that pain to our doctors--this is an enlightening show that shares how different headaches can be, where the pain is coming from, and some tips on avoiding and alleviating them.

Tune in this evening, 6:30-7 to hear Host Gigi Basaure talk with Erica Eickoff, LMP and trained physical therapist.

This is a service brought by Community Health Plan in the interest of helping our Latino community better understand issues around health and safety, and helping improve the overall health of our community.

For more information about Community Health Plan, visit the organization's multilingual site.

*NEW* Spanish-Language Radio Health Show

This Sunday from 6:30-7pm, tune in to Ke Buena (1210AM) in the Seattle Metropolitan area for the debut of a new Spanish-language program called Información es Salud con Community Health Plan.

This show was created by Community Health Plan of Washington to inform and educate the Latino community on various topics by providing a Q&A format with health providers and educators.

The half-hour program will be hosted by Gigi Basaure, and this Sunday's show will feature interviews with Jorge Madrazo and Jackie Vasquez from Sea Mar Community Health Centers, as well as Adriana Flores as a spokesperson for the local chapter of American Diabetes Association. The topics will include diabetes and nutrition.

Tune in to this new show, and let us know your thoughts!