La Raza: Pastor alemán, por ejemplo

I just read the latest post from Deb Arnold on the importance of knowing your audience. The moral of her story is to ask yourself: Who do you think you're talking to?

So many businesses forget this really important step of identifying your audience prior to crafting communications to that audience. It can be disastrous, even in a low-key, skill-building, team-building situation like the one Deb describes.

But imagine if you're brand is making its first impression!

Take a read! And think: What dog breeds do you know in a second language?