Hits the Spot!

Take a look at this great piece on Media Post. Author Diana A. Terry-Azíos describes the brand-loyal quality Hispanic consumers are shown to have. It also reminds us that immigrants may not see "their" brand at U.S. retailers. This is an opportunity for U.S. brands to step up and embrace that market in a compelling, engaging way for a chance at a lifetime of loyalty.

Wish I had written it myself!