What Race are Hispanics?

Some people think they know what Hispanics look like. But the more I meet Hispanics or Latinos, the more I realize there is such a great range there, mostly based on where their families are originally from.

An in-law's family left Croatia to settle in Chile. She was born in Chile, raised there, and her first language is Spanish--so she's a Latina, or Hispanic. But she doesn't look necessarily like what one might think a Hispanic or Latina woman would look like. And the stories are many and diverse about how people ended up in a Hispanic culture.

To put it simply: "Hispanic" is not a race, it's a culture. Hispanics can be of any race at all.

Please read Juan Tornoe's latest post on this topic, which is absolutely spot-on in my opinion. Feel free to post your comments in either place.

Hits the Spot!

Take a look at this great piece on Media Post. Author Diana A. Terry-Azíos describes the brand-loyal quality Hispanic consumers are shown to have. It also reminds us that immigrants may not see "their" brand at U.S. retailers. This is an opportunity for U.S. brands to step up and embrace that market in a compelling, engaging way for a chance at a lifetime of loyalty.

Wish I had written it myself!