Gracias a Sandra Maqueda and El Rey

Washington CASH is all about helping entrepreneurs through its FREE education and training and subsequent microlending opportunities for people starting and growing their business.

We wanted to take a moment to thank Sandra Maqueda for helping Washington CASH and Beto Yarce promote this fantastic service on her El Rey morning show through interviews with the organization.

That's on 1360AM - tune in one of our local stations that offers 24/7 Spanish-language talk and music!

Las Posadas - any comments?

OK so I missed El Rey's Posadas event yesterday (thanks, snow) so if anyone reading attended, please comment on the event! Was it fun? Worthwhile? Specific comments are appreciated! Just post your comment here, or if you're feeling shy, you can email me directly at lauri@conexion-marketing.com.

Hope everyone stayed safe and warm this chilly weekend. Welcome back to the workweek!

Seattle Central steps it up / El Rey Posadas event

What a terrific opportunity - now students can complete their GED in Spanish if they so choose, thanks to a new program at Seattle Central Community College!

Students enrolled in the GED classes will be required to enroll in ESL classes as well. English classes are on Mondays and Wednesdays (or in the mornings), and GED classes are on Tuesdays and Thursdays. All classes run from 6:00p.m. – 8:20p.m. Classes cost $25 for the quarter (three months). For more information, visit the Basic & Transitional Studies office in Room 3122 or call us at 206-587-4180.

Help Seattle Central spread the word about this opportunity for more students to earn their GED and enjoy greater potential--for themselves, their careers, their families!

This Sunday 12-4 Seattle Central will be present at the Las Posadas event in White Center at Evolución (16th & Roxbury). Talk to them about this possibility! And enjoy our first annual El Rey Las Posadas--toys and games for all ages, live music, free food--what more could you want?

Sandra Maqueda on El Rey

This morning I drove to work (unusual since it's just a walk down the street, but I had meetings in Redmond just a little later on). After paying the meter at 4th and Union, I bumped into the lovely Sandra Maqueda who just started at El Rey 1360 AM as the station's new community outreach director. She's also on-air 10-11 weekday mornings.

She was interviewing Latinos for breast care awareness and asked to interview me (in Spanish). I told her I wasn't a Latina, but she seemed OK with that. ;-) She did a brief interview and then moved on. Said she was really enjoying being downtown and that there are so many Hispanics for her to talk to down here.

I wish a few of our clients saw it that way! See, that's the unique thing about our market: Latinos are literally in every city--for example, did you know Issaquah, Mukilteo, and practically all of Seattle are seeing big growth in Hispanic populations?

We're off to moderate a Spanish-language focus group about the new nutritional information available soon at fast-food restaurants. This focus group is not taking place in Yakima, or the TriCities--but right here in Seattle.

Everyone listening?

Media Updates

OK, so we've shared about Radio Sol, ahem, EL REY. It's generally the same format but a new name/new management/new DJ. Tune in to 1360AM.

The latest at El Rey is that longtime Radio Sol sales guy Edgar Solares has moved to El Mundo, our area's oldest respected Spanish-language newspaper out of Wenatchee, which serves western and central WA. So for all your western Washington El Mundo ad deals call Edgar! He's a great guy and really takes care of his clients.

(And for your El Rey advertising we urge you to call Greg Kronlund, who has loyally served us at Conexión Marketing.)

>>Or just call us, and we can direct you to the best in the biz and help you with your creative as well!

IN OTHER NEWS--MORTGAGE CO. ONFE

• Onfe has changed its name. We think it's now Onfe Home Loans.
• Onfe Foundation is the new non-profit created by the same Onfe team. Mission: Development of financial education and information to creating sustainable prosperity and strengthening of America through both local community events targeting families and individuals as well as small business entrepreneurs. (as it appears on their website) Oh and longtime local musician (think: Bochinche) Eddie Quintero serves on the Board.
• Onfe Founder and President Gustavo Montoya has purchased El Mundo newspaper from Jim Tiffany and Carlos Rossetti.

CHANGES AT BUSTOS?

OK, we are aware of possible changes a-brewin' at Bustos Media, but nothing's official yet. Stay tuned...