This is not a Hispanic market-related post, but one that I just feel compelled to make.
Worktank, a Seattle ad agency, has come up with an original idea to show Seattleites that lemons can be turned into lemonade--and for us to share our own stories. It's called "Embrace the Lemon," and it's got its own Facebook page, Twitter account, and mascot (a lemon, what else?). It's a feel-good campaign, and I personally like it. Especially these days, when all we're hearing is doom and gloom, it's nice to incite people to talk about happy endings. You know what I mean.
A posting on the P-I's site today talked about the campaign. They're not embracing the lemon (YET), but it's still good press in my opinion. Take a read.
There are a couple of things I must point out, however:
1) The launch ad feels all too reminiscent of that class European ad, "Mr. W." (If you haven't seen this ad, do it now. It's my all-time favorite!) Maybe that's what they were going for.
2) This campaign better not be hiding some Worktank client (aside from the agency's own brand). I have no issue with them promoting themselves, but if we find out that all this feel-good hype is actually promoting some other brand, I'm going to be very disappointed.
What do you think?
