Wednesday, July 29, 2009

Rethinking Hispanic Advertising

Hola - it's 102° in Seattle today. Why am I sharing this? Because no one can believe it. This is an all-time high temp in the history of my city. And I have no A/C in the office or at home. Pobrecita.

There's a fun TV spot I'd like to share with you. I'm sharing it because frankly it's a great ad. It happens to be an award-winning Hispanic ad from Latinworks--but you'll notice that there's not a lot of Spanish language in it.

This may surprise some of you who might think that advertising that reaches Latinos has to have certain stereotypical elements in it, or even language. And note that just because it's a "Hispanic ad" doesn't mean us gringos can't enjoy it.

It's about reaching the demographic, and it can be done any number of ways. But simply translating your general market ad is probably not be one of them.

Take a look...feel free to share your thoughts.

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