U.S. Hispanic Market + Boy Scouts of America

Wow - I'm including here a link to an amazing series of We The People on MSNBC. Launch the video and learn about several national themes:

• The national Hispanic market--Did you know that ad spending in the Hispanic space is greating at four times the national rate?
• Boy Scouts of America--they're working hard at a national level to create culturally relevant programs to attract Latino scouts. According to Bob Mazzuca, Chief Scout Executive, "It's absolutely essential." >>On a local note, Luis Garcia and the Scouting & Soccer program he runs here is always looking for sponsorships and donors - contact Luis at lgarcia@seattlebsa.org to learn more!
• Politically, Latinos are active. And two-thirds of Latinos voted for President Obama, absolutely influencing our presidential election.
• Latinos account for half of all U.S. population growth--and Latino pop growth is not about immigration so much as U.S. births.
• 1 in 5 schoolkids in public and private schools in the U.S. is Latino
• The latest statistic suggests that by 2050, 30% of U.S. residents will be of Hispanic heritage.

Click here to watch the video segments--time well spent!

Education from the Boy Scouts

Hello - I want to share this article on Newsweek regarding the Boy Scouts of America and steps they're taking to genuinely recruit Latinos.

Several things popped out at me when reading this article:

1) The reminder that 1 in 4 U.S. residents will be Latino by 2050.
2) The statistic that the Hispanic births/deaths ratio is 10 to 1. The general population ratio is 1/1.

Also, Boy Scouts of America can teach us some things here about holistic multicultural marketing:

1. Translations alone won't help them meet their recruitment goals.
2. They've learned to explain what Scouting is all about and define the term.
3. They've also learned to *not* wear the uniforms the first time they approach Latino families, because previously parents saw this as a military uniform. This is one of those barriers *no* translation would transcend!

Take a read!