U.S. Hispanic Market + Boy Scouts of America

Wow - I'm including here a link to an amazing series of We The People on MSNBC. Launch the video and learn about several national themes:

• The national Hispanic market--Did you know that ad spending in the Hispanic space is greating at four times the national rate?
• Boy Scouts of America--they're working hard at a national level to create culturally relevant programs to attract Latino scouts. According to Bob Mazzuca, Chief Scout Executive, "It's absolutely essential." >>On a local note, Luis Garcia and the Scouting & Soccer program he runs here is always looking for sponsorships and donors - contact Luis at lgarcia@seattlebsa.org to learn more!
• Politically, Latinos are active. And two-thirds of Latinos voted for President Obama, absolutely influencing our presidential election.
• Latinos account for half of all U.S. population growth--and Latino pop growth is not about immigration so much as U.S. births.
• 1 in 5 schoolkids in public and private schools in the U.S. is Latino
• The latest statistic suggests that by 2050, 30% of U.S. residents will be of Hispanic heritage.

Click here to watch the video segments--time well spent!