Saturday, March 7, 2009

U.S. Hispanic Market + Boy Scouts of America

Wow - I'm including here a link to an amazing series of We The People on MSNBC. Launch the video and learn about several national themes:
  • The national Hispanic market--Did you know that ad spending in the Hispanic space is greating at four times the national rate?
  • Boy Scouts of America--they're working hard at a national level to create culturally relevant programs to attract Latino scouts. According to Bob Mazzuca, Chief Scout Executive, "It's absolutely essential." >>On a local note, Luis Garcia and the Scouting & Soccer program he runs here is always looking for sponsorships and donors - contact Luis at to learn more!
  • Politically, Latinos are active. And two-thirds of Latinos voted for President Obama, absolutely influencing our presidential election.
  • Latinos account for half of all U.S. population growth--and Latino pop growth is not about immigration so much as U.S. births.
  • 1 in 5 schoolkids in public and private schools in the U.S. is Latino
  • The latest statistic suggests that by 2050, 30% of U.S. residents will be of Hispanic heritage.
Click here to watch the video segments--time well spent!

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