Attention SU Marketing 491 Students

I'm going to be teaching your Service Management & Marketing class this afternoon! And yes, I will make sure you know all about Hispanic marketing and its necessity, even right here in lil' ol' Seattle.

Here's a teaser of what I'll be sharing:

• what makes service marketing a challenge
• stories about some of the service-oriented brands we're working with and why they are successful with their strategies.
• ways brands can grow their positive public perception, even in tough economic times
• examples of how to market inside out for best customer retention
• and much, much more!

You'll want to be there.