Arial International is our neighbor to the south--it's an organization dedicated to helping companies keep their Spanish-dominant clients happy! They offer everything from Spanish proficiency testing for staff recruiting, bilingual certification, retention consulting and training, and more.
Today they put out their Spring Newsletter, chock full of great information on how to retain that Latino customer and also some good tips on using Twitter. (Full Disclosure: it includes an article penned by moi.) If you'd like to receive the full newsletter please email me at lauri@conexion-marketing.com and I'll make sure you get it.
Also, if you'd like to receive our semi-regular (once a month at most) mailings, let me know and I'll put you on our list!
One more thing: I'm at www.twitter.com/ljordana in case you're on Twitter, too!
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