Fredy and I, at the Hispanic Chamber this morning!It was super having some key folks from the Seattle Sounders FC staff and team with us this morning at the King County Hispanic Chamber of Commerce networking breakfast.
Bart Wiley and Carlos Oseguera, longtime sports management for Sounders and Seahawks, talked about what the Sounder FC team's management is doing in terms of outreach. They talked about how the management is second to none, creating a membership alliance out of the fan base and giving its fans a greater feeling of ownership and loyalty.
They also mentioned that they've surpassed all imaginable goals when they not only sold 26K season tickets, but also by selling 1850 out of 2000 just-released nine-game passes over the past three or so days!
Bart and Carlos shared their excitement and appreciation for the magnificent response they've received from Seattle-area fans.
From the team, Osvaldo Alonso from Cuba, and Jhon Kennedy Hurtado and Fredy Montero from Colombia, joined the breakfast--at the early hour of 7am! They were cool guys.
Several members of the media were also present, as well as lots of new faces from companies that are looking to reach out to our Latino market. I heard it mentioned again this morning that, with the recession, companies are looking at new ways of diversifying their customer base, and some of them are exploring Hispanic marketing for the first time. (Hey, whatever it takes!)
For more info on the Sounders FC, visit their website.
For more info on the Chamber, click here.
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