Some wisdom borrowed from another blog

Surfing today, I came across an interview by Sarah Vela with Austin's Armando Rayo.

Here's an excerpt on the essence of Hispanic marketing:

"...it’s about connecting with people. Just because you market once does not mean that they’ll gradually come. I think with Hispanics you have to have a series of conversations in order to build that trust and relationship. Because we’ve retreated in a way. So if you really want to engage the Hispanic community, whether it’s buying a product, or services, or whatever, you have to invest time into it. And once you do, it’s a huge market."

Fun interview overall, but the above excerpt is golden. To read the complete interview, including learning about Mando's punk-rock-pink chicken coop, click here.