Thursday, March 5, 2009

Some wisdom borrowed from another blog

Surfing today, I came across an interview by Sarah Vela with Austin's Armando Rayo.

Here's an excerpt on the essence of Hispanic marketing:

"’s about connecting with people. Just because you market once does not mean that they’ll gradually come. I think with Hispanics you have to have a series of conversations in order to build that trust and relationship. Because we’ve retreated in a way. So if you really want to engage the Hispanic community, whether it’s buying a product, or services, or whatever, you have to invest time into it. And once you do, it’s a huge market."

Fun interview overall, but the above excerpt is golden. To read the complete interview, including learning about Mando's punk-rock-pink chicken coop, click here.


  1. Thanks for the mention and the link!

  2. You bet, Sarah - I thought that was an entertaining interview and contained some really good stuff!


Note: Only a member of this blog may post a comment.