Wednesday, March 18, 2009

Wal-Mart in the News--and a local twist (sort of)

In case you haven't seen this yet, Wal-Mart has figured out that it just may pay to offer Latino-cized stores in two big Hispanic markets, Phoenix and Houston, as they continue to target high-growth markets. The name: Supermercado de Walmart.
The company's B2B membership retailer, Sam's Club, will be following suit, with Más Club (More Club?). Check out this article.

In a local twist that's only slightly related, Paula Rosecky of Hemispheres, a research consultancy, took this photo at a Wal-Mart on a recent trip to Mexico.

Just another example of why language professionals should *always* be involved, no matter what you're putting out there for the public.

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