Monday, March 9, 2009

Which came first?

I love this teaser for an article on MSN Latino. It features a guy in a luchador (Mexican fighter) mask and a suit, and reads:
Reinvent Yourself!
4 steps to begin a new profession
The question is, is he a luchador who just put a suit on to get a desk job, or is he an office guy who just put on the mask to reinvent himself?
Either way, it's simple, uses good humor and really popped on the page. Truth is, I thought at first it was a banner ad, it was so eye-catching!

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