We Get It!

Yes, I get questions and funny looks from people who learn I help companies market to Latinos. "But you're ... " the response usually trails off.

The thing is, not all Latinos are Hispanic marketers (or marketers at all!) and not all Hispanic marketers are Latino. Like me.

Good marketers possess the experience, the research and the insight to make the right decisions, no matter what their ethnicity, and no matter who their target.

This Ad Age article makes this important statement. It also defines the quadrant of "getting-it-ness" (a word I just made up). Where do you sit? Take a read!