Friday, May 15, 2009

WORKTANK giving Seattleites something to smile about!


This is not a Hispanic market-related post, but one that I just feel compelled to make.


Worktank, a Seattle ad agency, has come up with an original idea to show Seattleites that lemons can be turned into lemonade--and for us to share our own stories. It's called "Embrace the Lemon," and it's got its own Facebook page, Twitter account, and mascot (a lemon, what else?). It's a feel-good campaign, and I personally like it. Especially these days, when all we're hearing is doom and gloom, it's nice to incite people to talk about happy endings. You know what I mean.
A posting on the P-I's site today talked about the campaign. They're not embracing the lemon (YET), but it's still good press in my opinion. Take a read.
There are a couple of things I must point out, however:


1) The launch ad feels all too reminiscent of that class European ad, "Mr. W." (If you haven't seen this ad, do it now. It's my all-time favorite!) Maybe that's what they were going for.


2) This campaign better not be hiding some Worktank client (aside from the agency's own brand). I have no issue with them promoting themselves, but if we find out that all this feel-good hype is actually promoting some other brand, I'm going to be very disappointed.

What do you think?

4 comments:

  1. Hi, thanks for writing about what we're doing on the streets today in Seattle and on EmbracetheLemon.com!

    We aren't doing this for any client -- this is for the community. :)

    Best, David

    @embracethelemon

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  2. Super - thanks, David, for the assurance. This is a neat campaign - thanks for bringing Seattle your originality!

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  3. Hi Lauri,
    Thanks for writing about the campaign. And there is no hidden client - we just wanted to put some positive energy out into the world.
    thanks again,
    Melinda

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  4. I love the Mr. W commercial. the potential is ours. Thanks for the great link.

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