An Answer to Life's Biggest Question!

Well, it's not really *life's* biggest question, but it's one of the most common questions we get here at Conexión Marketing:

"Who's Hispanic?"

Of course there are many variations to this question which we're also fond of hearing:

• "What's the difference between Latino and Hispanic?"
• "What do Hispanics prefer to be called?"
• "How do you know if someone's Hispanic?"

Now we all have the answer, at least as defined by the U.S. Census:

"You're Hispanic if you say you are."

You really have to read this article, and the report it's based on. GOLD.