Tuesday, June 23, 2009

Some stuff we think is "exotic" is just plain ol' American

I'm laughing at a blost post I'm reading, because it reminds me of all the things Americans adapt but then make into something "exotic." Kathleen Neves at the Examiner shares thoughts on the cultural tradition of shoving limes into our Coronas--which as it turns out, is American-made.

Like Cinco de Mayo, which is not "Mexican Independence Day" at all and a much smaller celebration in its native land. Or like "rich Corinthian leather" which Ricardo Montalbán sold us on TV, thirty years ago or so. There is no such thing as Corinthian leather at all; it was a marketing tactic developed by the auto maker's ad agency. It sure sounded rare and exotic, didn't it?

So there are a lot of interesting nuances that us Americans pick up and assume make us seem more cultured, more worldly. Like those limes that we squeeze into--and push down into--our Corona bottles. The Mexicans don't do that. Just us.

They do however drink Coronas. According to our blogger it's the best-selling beer in Mexico and the best-selling Mexican beer in the world. And in Mexican limes are used, just not pushed down into the bottle.

So take a look at the blog if you want to learn several theories of why we're doing this thing with lime in our Coronas. Corona hasn't commented.

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