Tuesday, June 2, 2009

How the García Girls Got Their Surname

I just read an article about a CNN documentary on Latinos in the U.S. (click here for article), slated for broadcast in October.

The most interesting part of it, however, was the quote that García is the eighth most common surname in our country.


This reminds me about the facts that, a couple of years ago, salsa surpassed ketchup in U.S. sales, and tortillas surpassed bread.

Here are some statistics to chew on:
  • By 2025, 30% of our national population will be Hispanic.
  • Today, this cultural group represents $1 Trillion in buying power
  • By 2013 it's expected to have $1.4 Trillion in buying power
  • Between 1990-2008, Latinos experienced 494% growth in buying power, while growth in the non-Hispanic market was only 141%.

This cultural population is going to increasingly be the key to success for companies in many if not most categories.

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